Make that three steps

From the New York Times, an article called "Self-Publishers Flourish as Writers Pay the Tab." The lede:

The point may soon come when there are more people who want to write books than there are people who want to read them.

A bit later:

Meanwhile, there is one segment of the industry that is actually flourishing: capitalizing on the dream of would-be authors to see their work between covers, companies that charge writers and photographers to publish are growing rapidly at a time when many mainstream publishers are losing ground. (Emphasis added)

The whole article is worth reading.